Privacy Policy

Your privacy is important to us at Pulse of the City News. This privacy policy statement sets forth the general privacy policy practices for, applicable to all users or visitors to the site.

This Privacy Policy applies solely to information collected by this web site. It will notify you of the following:

  • What personally identifiable information is collected from you through the web site, how it is used and with whom it may be shared.

  • What choices are available to you regarding the use of your data.

  • The security procedures in place to protect the misuse of your information.

  • How you can correct any inaccuracies in the information.

Information Collection, Use and Sharing: We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us, or to send you requested information. We will not share your information with any third party outside of The Stirling Alliance, other than as necessary to fulfill your request, e.g. to ship an order. We may disclose your personal information if we are required by law to do so or if you violate our Terms and Conditions of Use or Terms and Conditions of Transactions.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, products or services, or changes to this Privacy Policy.

When you browse our site, we also automatically receive your computer’s Internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Your Access to and Control Over Information: You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any

  • Change/correct any data we have about you

  • Have us delete any data we have about you

  • Express any concern you have about our use of your data

If after you consent, you change your mind, you may at anytime withdraw your consent for us to contact you, by contacting us at or mailing us at: Pulse of the City News, 121 W Nepessing St., Lapeer, MI 48446.

Cookies: We only use one cookie on our site. We identify and describe it here so that you can choose if you want to opt out of cookies or not. That cookie is session_id and it is a unique token that is created at the start of your browsing session and expires at the end of the browsing session. This allows us to store information about the current session including the landing page and start time. This cookie is only used on secure connections.

Links: This web site may contain a link to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Star Nominations,” “Project Submissions,” Surveys and Contests: Our site permits you to make “Star Nominations” or “Project Submissions.” From time to time our site may also request information via surveys or contests. Such nominations or submissions or participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (such as name and shipping address), and more detailed information about the Star nominee or the submitted project. Your contact information may be used to contact you regarding your nomination or submission or to notify you of award prizes if you so requested. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.

Changes To This Privacy Policy: We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

Who are we and what is The Stirling Alliance? Pulse of the City News is an assumed name of Service Champs, LLC. Companies currently admitted to and participating in The Stirling Alliance include:

Service Champs, LLC (assumed names: PULSE OF THE CITY NEWS and PULSE OF THE CITY AWARDS);

Success Max, LLC (assumed names: CITY BEAT NEWS, CITY BEAT AWARDS, and CITY BEAT);

Stirling Insources, Inc. (assumed name: THE STIRLING CENTER)

Other companies if any, that Stirling Insources, Inc. admits to the Stirling Alliance in the future).

Updates: Our Privacy Policy may change from time to time and all updates will be posted on this page.

Questions, Concerns and Contact Information: If you would like to access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, contact our Privacy Compliance Officer at or mail us at Attn: Privacy Compliance Officer, Pulse of the City News, 121 W Nepessing St., Lapeer, MI 48446.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 866-732-9500 or fax at 866-223-0304 or via email at